GIOVANNI Tea Tree Triple Treat Invigorating Shampoo & Conditioner Set - Salon Quality, Vegan, Cruelty Free, Paraben Free - 24 oz Each

From a Visionary to a Pioneering Brand: The Story of Giovanni

In the 1960s, Arthur Guidotti, a passionate hairstylist, began his journey in the bustling salons of Hollywood and Beverly Hills. His salon, "On Sunset," located on the famous Sunset Strip, became a hit with many Hollywood celebrities, including the iconic Lucille Ball.

As years passed, Arthur's exposure to harsh chemicals took a toll on his hands, prompting him to explore the possibility of developing his own line of professional hair care products. With only three employees and 12 products, Arthur's company embarked on a wild ride, selling to studio salons at MGM, Paramount, and Fox.

Growing up in the salons and the beauty industry had a profound impact on Arthur's son, James, who inherited his father's vision. James envisioned creating a fashion-forward company that would cater to the needs of the natural consumer. This vision led to the birth of Giovanni, a brand that would revolutionize the natural hair care industry.

Giovanni's innovation offered the natural consumer a world of sophistication never before seen in the natural channel. This bold move catapulted Giovanni to the #1 selling Hair Care Brand in the United States Natural Products Industry for over 10 consecutive years, according to SPINS data.

Today, James' passion for hair care and his desire to constantly innovate drives the continued evolution of the brand. Giovanni's commitment to high-quality ingredients and performance has given the brand a reputation for Bridging the Gap between Natural and Salon-Quality, since 1979.

The brand's flagship product, the Tea Tree Triple Treat Invigorating Shampoo, is a testament to this commitment. Enriched with botanical oils of cooling Peppermint, conditioning Rosemary, and clarifying Eucalyptus, the shampoo helps with scalp care, alleviating dryness and flaking, while leaving curls feeling soft, bouncy, and defined.

The Tea Tree Triple Treat Invigorating Shampoo is a color-safe cleanser suitable for all hair types, effectively removing buildup without stripping color from hair. As a vegan-friendly and cruelty-free brand, Giovanni uses a number of organic ingredients and is Leaping Bunny Certified, ensuring that its products are never tested on animals and come in sophisticated recyclable packaging.

Giovanni's journey, from a visionary hairstylist to a pioneering brand, is a testament to the power of passion, innovation, and a relentless pursuit of excellence. By constantly striving to bridge the gap between natural and salon-quality hair care, Giovanni has carved out a unique space in the industry, inspiring consumers to embrace the natural and sophisticated beauty of their hair.

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