Ethique Heali Kiwi - Calming Solid Shampoo Bar for Dry, Itchy, Flaky, and Oily Scalps and Hair

Brianne West, the CEO and Founder, launched Ethique in her kitchen in 2012, when she began experimenting with solid shampoo bars. Today, the brand boasts a diverse product range of over 100 offerings.

Ethique's mission is to revolutionize the cosmetics industry and regenerate the planet through sustainable business practices. Helping to eliminate single-use plastic bottles is a crucial part of this endeavor. As of 2021, the company has saved over 20 million single-use plastic bottles from being produced or ending up in landfills, conserved more than 3 million gallons of water, and planted more than 350,000 trees. This is just the beginning of their regenerative efforts.

Ethique's products are designed with sustainability in mind. Through their "Compact by Design" initiative, the brand identifies products that, while may not appear visually different, have a more efficient design. By removing excess air and water, the products require less packaging and become more efficient to ship. These seemingly small differences in product size and weight add up to significant reductions in carbon emissions when scaled.

Ethique's product range includes conscious and concentrated haircare, skincare, and body care solutions to help consumers transition away from traditional plastic-packaged products. All of their offerings are 100% plastic-free, certified vegan, cruelty-free, and palm-oil free. Their packaging is also 100% plastic-free, often using recyclable and home-compostable materials.

One example of Ethique's innovative products is the Calming Shampoo Bar. This soap-free bar gently cleanses the scalp with a rich lather, thanks to a blend of nourishing oils and soothing oatmeal. The bar is formulated using vegan, cruelty-free, paraben-free, and renewable ingredients sourced from sustainable producers who are paid a fair wage.

Each Calming Shampoo Bar lasts the equivalent of three bottles of liquid shampoo, equivalent to at least 80 washes. To use, simply stroke the bar down wet hair, and it will lather up. The packaging is recyclable and home-compostable, allowing users to easily return the nutrients to the soil.

Ethique's dedication to sustainability, ethical sourcing, and plastic-free solutions is evident across their entire product range. By offering conscious and concentrated alternatives to traditional cosmetic products, the brand aims to make it easier for consumers to reduce their environmental impact.

Through their mission-driven approach and innovative product design, Ethique is poised to continue its journey of revolutionizing the cosmetics industry and regenerating the planet. The company's remarkable achievements to date are a testament to the power of sustainable business practices and their commitment to a greener future.

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